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Why You Need a Blog to Boost Your Ecommerce Store Sales

Monique Danao, 02/10/17

Should your Shopify store have a blog?

Apparently, this is the question that every entrepreneur asks. It’s easy to visualize the benefits that a small business can get by creating ads, email marketing campaigns and social media content, but when you run an ecommerce store with tons of products, is there still a need to blog?

A study from Seehwy found that almost all people do not buy on their first site visit. Instead, they adhere to the “rule of 7”, which states that consumers buy after they’ve seen your marketing messages, for at least seven times.

By creating a blog and marketing your blog content, you incentivize customers to return to your website and get onboard in the buying cycle.

Still not convinced? Here are some benefits of maintaining a blog:

1. Blogging Helps You Increase Traffic and Boost Search Ranking

Blogging can do wonders for your site’s traffic and SEO. When you publish a lot of high-quality content, more sites will link back to  your site. The more links you can get, the higher search traffic you have.

Google also loves ecommerce stores with blogs. Its search algorithm keeps tabs on site updates. A blog that publishes content regularly, is then interpreted as an active site. Hence, it will get higher search rankings.

In fact, SEMRush says that companies with blogs received 97% more links to their websites and get 434% more indexed pages. Marketers who prioritise blogging are also 13x more likely to enjoy positive ROI. These numbers show that if you’re not blogging now, then you’re missing out on a lot.

 

2. Blogging Helps You Rank Higher for Relevant Keywords

Another benefit of maintaining a blog is that it helps you rank higher for the keywords you’re targeting. And, if you’re on top of Google’s search engine rankings, consumers will notice your site a lot more.

Want to see a real story on how blogging can benefit your ecommerce store? Marcus Sheridan of River Pools and Spas had customers who often called to determine how much pools cost. He then noticed that his competitors in the  fiberglass pool industry did not  disclose how much the pools costs, even approximately. In response, he wrote a blog post titled, “Fiberglass Swimming Pool Pricing and Cost Guide.” Within 24 hours, his blog post ranked first for fiberglass-pool cost-related keywords. To this day, he can attribute $1.7 million in sales for that article!

3. Blogging Helps Promote Your Business on Social Media

When you write blog posts, you’ll have more content to share on Facebook, Twitter and Instagram. Followers who share the content you posted can bring a huge number of people to your site.

One business that promote its blog posts on social media is Hubspot.

The brand’s Twitter account features recent posts. When followers see these posts on their feeds, you can bet that they’ll check out the blog, visit the site, and eventually see Hubspot’s services.

In summary, you need a blog to boost your ecommerce sales. Not only will it help you boost traffic, but it can also help you rank higher for relevant keywords.